Our values
We believe no one should go without the care and support they need in an emergency and that everyone should get the help they need wherever and whenever they need it. We give people the skills they need to save a life and inspire the next generation of lifesavers.
Trustworthy
We're honest, reliable, relevant and transparent.
Compassionate
We listen, understand and respond to people's needs; showing kindness, empathy and respect at all times.
Dedicated
We're determined and passionate about our mission to support Welsh communities.
Professional
We take pride in what we do. We're able, responsive, people-centred and committed to being the best we can be.
Inspiring
Through our actions we inspire others, so we lead by example and support people to reach their full potential.
Inclusive
We value and welcome everyone equally, involving people of all ages and backgrounds in our work.
Collaborative
We're individuals committed to working together towards a common goal, continually sharing ideas and building positive relationships.