Image of Helen Smith, CEO of St John Ambulance Cymru
Helen Smith
Chief Executive Officer

Helen joined St John Ambulance Cymru in 2014 as our Director of Finance and has held the role of Chief Executive Officer since January 2019.

A Fellow of the ACCA, Helen has a huge breadth of experience working in in senior leadership roles in the third sector, bringing change, improvement and modernisation and supporting charities to realise their full potential.

Helen brings passion and enthusiasm to leading this much loved and valued charity, supporting it to grow and develop in order to maximise support and impact in the communities of Wales.

Image of Andy Jones, Director of People
Andy Jones
Director of People and Organisational Development

Andy arrived as our Director of People and Organisational Development in August 2019, having previously worked in various not for profit organisations, prior to which he held a number of senior positions within the NHS.

 Fellowship with the CIPD, Andy has a breadth of experience within operational and strategic human resources management with a significant portfolio of managing large scale programmes of change. He’s passionate and committed to strengthening people engagement, workplace health and the Charity’s equality, diversity and inclusivity agenda. He previously received national recognition for excellence within his field and is a key influencer in creating a place where our people can grow, realise their own potential and achieve success.

Andy is responsible for People Services, Youth Services, Safeguarding and Health & Safety.


Darren Pritchard
Director of Finance

Darren was appointed as our Director of Finance and Corporate Services in September 2020, having joined St John Ambulance Cymru after over a decade of working within third sector senior financial management positions. He is a qualified Fellow of the ACCA with over 30 years of financial experience.

Darren has overseen development and change across business activities, achieving improved and more efficient practices that have led to better value for money and more effective use of resources. This work has allowed more money to be available to front line activities, further delivering the mission and objectives of the organisations involved. He is committed to ensuring the ongoing great work of St John Ambulance Cymru is maintained, and sustainable.

Darren is also responsible for IT and systems, procurement and property and facilities management.

Image of James Shaughnessy, Director of Operations
James Shaughnessy
Head of Ambulance Services

James joined St John Ambulance Cymru in 2005 after previously working in the retail industry.

James has a strong track record in improving health services to Welsh Communities and continues to work on expanding and enhancing St John Ambulance Cymru’s health and wellbeing services right across Wales.

He is passionate about the positive impact empowering volunteers has on society, previously he was part of the team that worked in Brussels to develop the Policy Agenda on Volunteering In Europe (PAVE).

James oversees our patient transport services, event medical cover and falls support service.

Image of Phil Morris, Head of Training
Philip Morris
Head of Training

Phil became Head of Training in March 2021, having joined St John Ambulance Cymru to cover maternity leave in the training department one year earlier. 

He brings a solution focused, dynamic approach along with over 25 years’ experience of leading educational facilities both in commercial businesses and the Royal Air Force.  Believing that people are any business’s most valuable asset, Phil has a proven history of effectively coaching and motivating his teams to deliver excellence.

As Head of Training, Phil is responsible for all training matters within St John Ambulance Cymru, which includes our income generating ‘Commercial’ Training/Sales as well as internal and external training in the community.

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